Adopting artificial intelligence and big data tools across industry sectors in Morocco: an integrative literature review

Abstract

Morocco's strategy to integrate its industries into the Europe-Mediterranean-Africa network faces challenges in digital transformation, primarily due to a knowledge gap among leaders regarding AI and big data benefits. This literature review addresses this gap, focusing on adopting these technologies as agile innovations across Moroccan sectors. It aims to enlighten organisational leaders and IT policymakers on leveraging AI and big data to enhance operational efficiency, decision-making, and competitiveness. The study emphasises data protection, training, government support, and global partnerships. Key recommendations include fostering agile innovation, ensuring data privacy, upskilling the workforce, building collaborative ecosystems, supporting SMEs, incorporating ethical AI, and promoting interdisciplinary research. Addressing this knowledge gap is crucial for Morocco's economic growth and digital transformation, highlighting the need for strategic technology adoption to enhance national progress and sustain competitive advantage.